Understanding and Enhancing Queries

Abstract:

World-Wide Web searchers are often frustrated by a lack of relevant results, or more often, overwhelmed by a result set that is too large to examine for relevancy. With hundreds of millions of queries performed each day, query logs provide a new source of knowledge that we utilize to learn how users search, what people are searching for, and provide suggestions to future searchers.

Our goals are to learn what people search for on the Web; to provide query suggestions for uncertain or inexperienced searchers; and, to offer relevant query terms for search engine optimization of a website. To these ends, we analyze the bipartite graph of queries and their results to identify useful query-query and document-document relationships; cluster queries into topics, using the relationships we are able to identify as well as more traditional sources of information; additionally adapt existing information retrieval techniques to help identify, organize, and track not simply query popularity, but topic popularity; and, utilize information from query logs to help find preferred queries that express a similar information need.

The broader impacts of this work are two-fold. By exploiting the untapped information present in Web search engine query traces, this project increases the understanding of how people search on the Web and for what they are looking. We apply this knowledge to generate algorithms and tools to support searchers as well as those who want to be found by those searchers. These tools, as well as datasets collected or generated, will be made available to the research community.

• Faculty: Brian D. Davison
• Students: Na Dai, Lan Nie, Xiaoguang Qi
• Former members: Shruti Bhandari (MS, 2008), Vinay Goel (MS, 2006), Luke Sliner, YaoShuang Wang (MS, 2008), Baoning Wu (PhD, 2007)

Primary publications:

• X. Qi and B. D. Davison. Web Page Classification: Features and Algorithms. Accepted by ACM Computing Surveys.

• X. Qi and B. D. Davison. (2008) Classifiers without Borders: Incorporating Fielded Text from Neighboring Web Pages. To be published in Proceedings of the 31st Annual International ACM SIGIR Conference on Research and Development in Information Retrieval, Singapore, July.

• B. D. Davison, W. Zhang, and B. Wu. (2008). Connecting P2P to the Web: Lessons from a Prototype Gnutella-WWW Gateway. In Internet Research, 18(3), In press.

• S. K. Bhandari, B. D. Davison. (2007) Leveraging Search Engine Results for Query Classification. Technical Report LU-CSE-07-013, Dept. of Computer Science and Engineering, Lehigh University.

• X. Qi and B. D. Davison. (2006) Knowing a Web Page by the Company It Keeps. In Proceedings of the 15th ACM Conference on Information and Knowledge Management (CIKM), pages 228-237, Arlington, VA, November 6-11.

• B. D. Davison and W. Zhang. (2005) Searching the Web and more --- a juxtaposition of online search traces. Technical Report LU-CSE-05-005, Dept. of Computer Science and Engineering, Lehigh University.

• B. D. Davison. (2004) The potential of the metasearch engine. In Proceedings of the Annual Meeting of the American Society for Information Science and Technology, Volume 41, pages 393-402, Providence, RI, November 2004.

• B. D. Davison, D. G. Deschenes, and D. B. Lewanda. (2003) Finding Relevant Website Queries. Presented at the Twelfth International World Wide Web Conference, Budapest, Hungary, May.

Please contact the PI for access to data sets, including the 1999 and 2001 Excite query logs, the 2001 AltaVista query log, the 2003 NLANR IRCACHE query logs, and Google query results for many of the 1999 Excite queries.

This material is based upon work supported by the National Science Foundation under Grant No. 0328825. Any opinions, findings, and conclusions or recommendations expressed in this material are those of the author(s) and do not necessarily reflect the views of the National Science Foundation.